product management
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Deciding What Not to Build
Feature requests are easy to accept and hard to undo. Real product discipline shows up in deciding what not to build, and keeping the roadmap aligned with what the product is actually for.
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Seeing Patterns Is a Superpower
Systems thinking teaches you to see beyond features, metrics, or teams, to notice the patterns that keep shaping results. For product managers, that’s not theory, it’s how you stop firefighting and start understanding why things happen the way they do.
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Surveys Tell You Stories. The Field Tells You the Truth.
Surveys tell you stories. Fieldwork tells you the truth. Product managers need both, especially if they want to bridge the gap between what customers say and what they actually do.
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The Competitor Profile: Still One of the Most Useful Things You’re Not Updating
Competitor profiles aren’t just for the strategy team or a once-a-year slide deck. When done well, they help product managers, marketers, and founders stay focused in fast-moving markets. This post breaks down what a useful profile actually includes, who should care, and how to keep it relevant — without turning it into a 40-page PDF…
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The Name We Tried to Kill (and Why It Won)
A name won’t make or break a brand. But how you choose it says a lot about how you build things and who you’re building them for.
Florin Branici 