#Competition
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The Competitors You’re Not Watching
Read more: The Competitors You’re Not WatchingMost companies track competitors that look like them. That’s comfortable and usually wrong. The real threat tends to come from businesses that don’t match your category, your metrics, or your mental model.
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The Competitor Profile: Still One of the Most Useful Things You’re Not Updating
Read more: The Competitor Profile: Still One of the Most Useful Things You’re Not UpdatingCompetitor profiles aren’t just for the strategy team or a once-a-year slide deck. When done well, they help product managers, marketers, and founders stay focused in fast-moving markets. This post breaks down what a useful profile actually includes, who should care, and how to keep it relevant — without turning…
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When Competitive Intelligence Meets AI: Beyond the Buzzwords
Read more: When Competitive Intelligence Meets AI: Beyond the BuzzwordsIt’s hard these days to avoid the AI hype. Everyone is promising “AI-powered everything,” from marketing tools to coffee machines, from predictive tools to smart assistants. So I was curious to see what’s the “AI-powered CI” situation. After some research, I found some very interesting real-world applications that go beyond…
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How to Integrate Pricing Intelligence in CI Systems
Read more: How to Integrate Pricing Intelligence in CI SystemsPricing intelligence is a vital component of a CI system. It involves the process of gathering, analyzing, and applying data about competitor pricing strategies to inform your own business decisions. For product managers and entrepreneurs, tracking competitor prices can provide essential insights into how the market perceives value, what consumers…
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Reverse Engineering Competitor Strategies with the Handicap Principle
Read more: Reverse Engineering Competitor Strategies with the Handicap PrincipleIn nature and human culture, the handicap principle manifests in ways that highlight strength and endurance. In business, companies often make expensive strategic moves not just for immediate gains, but to establish themselves as market leaders. By understanding these costly signals, businesses can leverage competitive intelligence to identify opportunities to…
