competitive intelligence
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Before You Build the CI System
I am a customer of most of my competitors. I use their products, follow their updates, read every single one of their newsletters. It wasn’t always like that. There was a time when I relied on reports and secondhand analysis like everyone else.
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What Your Competitors Know First
Your competitors probably don’t know more than you. They heard it three months earlier. In most markets, three months is the whole game.
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Competitive Analysis Beyond the Surface
Competitive intelligence isn’t a collection of competitors’ marketing materials. It may start there, but it has to go further.
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The Competitors You’re Not Watching
Most companies track competitors that look like them. That’s comfortable and usually wrong. The real threat tends to come from businesses that don’t match your category, your metrics, or your mental model.
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The Competitor Profile: Still One of the Most Useful Things You’re Not Updating
Competitor profiles aren’t just for the strategy team or a once-a-year slide deck. When done well, they help product managers, marketers, and founders stay focused in fast-moving markets. This post breaks down what a useful profile actually includes, who should care, and how to keep it relevant — without turning it into a 40-page PDF…
