business strategy
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Competing Where the Leader Can’t Follow
Read more: Competing Where the Leader Can’t FollowMost markets have one leader and many followers, and the leader gets to define what everyone competes on. Match them point for point and you lose slowly. The durable alternative is narrower than most strategy advice admits, and it usually means choosing to stay smaller on purpose.
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Before You Build the CI System
Read more: Before You Build the CI SystemI am a customer of most of my competitors. I use their products, follow their updates, read every single one of their newsletters. It wasn’t always like that. There was a time when I relied on reports and secondhand analysis like everyone else.
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Good Enough to Move
Read more: Good Enough to MoveSome of the information you’re looking for doesn’t exist yet. Customers can describe their current frustrations accurately. They struggle to evaluate something they’ve never seen. The last stretch of market understanding is always on the other side of shipping something.
