customer insight
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Good Enough to Move
Read more: Good Enough to MoveSome of the information you’re looking for doesn’t exist yet. Customers can describe their current frustrations accurately. They struggle to evaluate something they’ve never seen. The last stretch of market understanding is always on the other side of shipping something.
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What Your Competitors Know First
Read more: What Your Competitors Know FirstYour competitors probably don’t know more than you. They heard it three months earlier. In most markets, three months is the whole game.
