product strategy
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The Product Decision Nobody Wants to Make
The email arrives on a Tuesday morning. A competitor has just announced a new feature. Someone forwards it to the group chat. Within the hour, someone asks: “are we building this?” And just like that, someone else’s product decision becomes yours.
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Deciding What Not to Build
Feature requests are easy to accept and hard to undo. Real product discipline shows up in deciding what not to build, and keeping the roadmap aligned with what the product is actually for.
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Surveys Tell You Stories. The Field Tells You the Truth.
Surveys tell you stories. Fieldwork tells you the truth. Product managers need both, especially if they want to bridge the gap between what customers say and what they actually do.
