#Systems
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Six Months Away, Forever
Read more: Six Months Away, ForeverSomebody has been selling the future for as long as most of us have been working. The internet, then mobile, then social, then data, then digital transformation with a bigger budget behind it. Every wave carried real technology, and every wave carried a story much larger than the technology, and…
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Four Lines and a Date
Read more: Four Lines and a DateEverything a research agency knows about what you are trying to decide comes from one page. They were not in the meeting where it came up. What has to go on that page, and what to do when the budget, the deadline and everyone who had to approve it are…
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The Marketing Acid Test
Read more: The Marketing Acid TestMost marketing decisions that disappoint are clarity failures, not execution failures. They happen upstream, before the brief was written, before the budget was approved. Three questions, asked in order, every time, that’s where the clarity either gets built or gets lost.
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Notes To Nobody
Read more: Notes To NobodySaving information feels like learning. It isn’t. Most personal knowledge systems quietly drift from tools you use into archives you maintain. The second brain that works is the one you actually read.
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Own Your Online Presence
Read more: Own Your Online PresenceA thing I noticed over the holidays: many businesses still live entirely on a Facebook page. This works. Until it doesn’t. Owning your online presence matters more than most people expect.