marketing strategy
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Product-Market Misfit
Read more: Product-Market MisfitLong before most newspapers knew what to do with the internet, a business weekly put itself online. Readers came along, stayed loyal, and the move looked right. That is usually how product-market fit goes missing. Quietly, while you are busy fixing the part you can see.
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Six Months Away, Forever
Read more: Six Months Away, ForeverSomebody has been selling the future for as long as most of us have been working. The internet, then mobile, then social, then data, then digital transformation with a bigger budget behind it. Every wave carried real technology, and every wave carried a story much larger than the technology, and…
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The Marketing Acid Test
Read more: The Marketing Acid TestMost marketing decisions that disappoint are clarity failures, not execution failures. They happen upstream, before the brief was written, before the budget was approved. Three questions, asked in order, every time, that’s where the clarity either gets built or gets lost.