market research
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Surveys Tell You Stories. The Field Tells You the Truth.
Surveys tell you stories. Fieldwork tells you the truth. Product managers need both, especially if they want to bridge the gap between what customers say and what they actually do.
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The Name We Tried to Kill (and Why It Won)
A name won’t make or break a brand. But how you choose it says a lot about how you build things and who you’re building them for.
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Navigating Business with a Compass and Map
Running a business without competitive intelligence is like sailing without a map—something even Captain Nemo wouldn’t risk. Ignoring market research is like sailing without a compass—something even Jack Sparrow wouldn’t dare to do.
Florin Branici 