consumer behaviour
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You Don’t Know Your Customer
Read more: You Don’t Know Your CustomerMost customer research captures what people intend to do. Most purchase decisions are made by someone in a completely different state of mind. Preference is just one layer. To get closer to the real decision, the one made under pressure, in a hurry, with incomplete information, you need to peel…
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Same Needs, Different Behaviour
Read more: Same Needs, Different BehaviourDon’t listen to your customers. Watch them closely! Understanding what your customers do matters more than knowing what they want.
