marketing
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Seven Deadly Business Models
Read more: Seven Deadly Business ModelsA courier walked out of a supermarket with four bottles of drink, headed for a customer a hundred metres away. About two euros to avoid four minutes and one decision. That is a large business built on sloth, which sent me looking for the other six deadly sins and the…
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The Plan Is Not the Strategy
Read more: The Plan Is Not the StrategyA marketing plan and a marketing strategy are not the same thing. One is a calendar. The other is a choice. Most businesses only ever build one of them and spend the rest of the year wondering why all that activity isn’t moving the needle.