strategy
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Same Needs, Different Behaviour
Read more: Same Needs, Different BehaviourDon’t listen to your customers. Watch them closely! Understanding what your customers do matters more than knowing what they want.
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What Your Competitors Know First
Read more: What Your Competitors Know FirstYour competitors probably don’t know more than you. They heard it three months earlier. In most markets, three months is the whole game.
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The Plan Is Not the Strategy
Read more: The Plan Is Not the StrategyA marketing plan and a marketing strategy are not the same thing. One is a calendar. The other is a choice. Most businesses only ever build one of them and spend the rest of the year wondering why all that activity isn’t moving the needle.
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From Position to Power
Read more: From Position to PowerGrowth is visible. Durable advantage is structural. Drawing on Porter, Moore, and Helmer, this piece looks at how to evaluate competition beyond features and traction, and why reinforcement matters more than speed.
