product management
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Why It’s Not Always About Disruption
In today’s world, speed has become a virtue in itself and we often romanticize the idea of disruption. The pressure to move fast, break things, launch, pivot, and disrupt is almost baked into the identity of modern product and startup culture. But I think we’ve started to lose something important in the process: the value…
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How to Set Up a Competitive Intelligence (CI) System
A Competitive Intelligence (CI) system allows businesses to gather and analyze competitive and market data to make informed decisions. It emphasizes setting clear objectives, identifying key competitors and sources, using appropriate tools, and establishing effective workflows. Continuous evaluation and improvement of the CI system lead to smarter business strategies and proactive market adaptation.
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How to Benchmark Against Competitors Effectively
You might believe your product is the best in the market, but without a structured way to compare it against competitors, you’re flying blind. This is where benchmarking comes in—a critical tool for product managers looking to make informed decisions, refine strategies, and maintain a competitive edge.
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Navigating Business with a Compass and Map
Running a business without competitive intelligence is like sailing without a map—something even Captain Nemo wouldn’t risk. Ignoring market research is like sailing without a compass—something even Jack Sparrow wouldn’t dare to do.
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Practical Tips for Effective Competitive Intelligence
The ability to navigate the competitive landscape is crucial for business success. Companies must broaden their competitive analysis beyond direct rivals, considering indirect competitors and alternative solutions. Effective competitive intelligence can be gathered affordably through customer feedback and social media. Proactive strategy development based on insights is key to maintaining relevance and achieving growth.
Florin Branici 