BusinessStrategy
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When Competitive Intelligence Meets AI: Beyond the Buzzwords
It’s hard these days to avoid the AI hype. Everyone is promising “AI-powered everything,” from marketing tools to coffee machines, from predictive tools to smart assistants. So I was curious to see what’s the “AI-powered CI” situation. After some research, I found some very interesting real-world applications that go beyond the usual “AI will replace…
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The Name We Tried to Kill (and Why It Won)
A name won’t make or break a brand. But how you choose it says a lot about how you build things and who you’re building them for.
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Why It’s Not Always About Disruption
In today’s world, speed has become a virtue in itself and we often romanticize the idea of disruption. The pressure to move fast, break things, launch, pivot, and disrupt is almost baked into the identity of modern product and startup culture. But I think we’ve started to lose something important in the process: the value…
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Reverse Engineering Competitor Strategies with the Handicap Principle
In nature and human culture, the handicap principle manifests in ways that highlight strength and endurance. In business, companies often make expensive strategic moves not just for immediate gains, but to establish themselves as market leaders. By understanding these costly signals, businesses can leverage competitive intelligence to identify opportunities to outperform competitors without needing to…
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Part 2: How to Use Porter’s Five Forces for Competitive Advantage
Porter’s Five Forces isn’t just theory—it’s a battle plan for business. Mastering it helps you to stay ahead, outmaneuver competition, and build lasting success. Adapt, innovate, dominate. #BusinessStrategy #PortersFiveForces”
Florin Branici 