Tag: BusinessStrategy
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The Competitors You’re Not Watching
Most companies track competitors that look like them. That’s comfortable and usually wrong. The real threat tends to come from businesses that don’t match your category, your metrics, or your mental model.
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How Digitalised Is Your Business, Really?
If you want a real picture of your digital maturity, ignore the tools and look at what your business can do on a normal Tuesday under pressure. Capabilities tell the truth; everything else is branding.
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The Attention Map Behind Every Strategy
A team’s strategy is not defined by what’s written down on those beautifully crafted slide decks, but by what the team pays attention to together, consistently, over time. Yes, you’ve got it: I hate those slide decks.
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The Competitor Profile: Still One of the Most Useful Things You’re Not Updating
Competitor profiles aren’t just for the strategy team or a once-a-year slide deck. When done well, they help product managers, marketers, and founders stay focused in fast-moving markets. This post breaks down what a useful profile actually includes, who should care, and how to keep it relevant — without turning it into a 40-page PDF…
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When Competitive Intelligence Meets AI: Beyond the Buzzwords
It’s hard these days to avoid the AI hype. Everyone is promising “AI-powered everything,” from marketing tools to coffee machines, from predictive tools to smart assistants. So I was curious to see what’s the “AI-powered CI” situation. After some research, I found some very interesting real-world applications that go beyond the usual “AI will replace…
Florin Branici 