#Competition
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Competing Where the Leader Can’t Follow
Read more: Competing Where the Leader Can’t FollowMost markets have one leader and many followers, and the leader gets to define what everyone competes on. Match them point for point and you lose slowly. The durable alternative is narrower than most strategy advice admits, and it usually means choosing to stay smaller on purpose.
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Before You Build the CI System
Read more: Before You Build the CI SystemI am a customer of most of my competitors. I use their products, follow their updates, read every single one of their newsletters. It wasn’t always like that. There was a time when I relied on reports and secondhand analysis like everyone else.
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What Your Competitors Know First
Read more: What Your Competitors Know FirstYour competitors probably don’t know more than you. They heard it three months earlier. In most markets, three months is the whole game.
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From Position to Power
Read more: From Position to PowerGrowth is visible. Durable advantage is structural. Drawing on Porter, Moore, and Helmer, this piece looks at how to evaluate competition beyond features and traction, and why reinforcement matters more than speed.
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Competitive Analysis Beyond the Surface
Read more: Competitive Analysis Beyond the SurfaceCompetitive intelligence isn’t a collection of competitors’ marketing materials. It may start there, but it has to go further.
