Tag: competitive intelligence
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How to Benchmark Against Competitors Effectively
You might believe your product is the best in the market, but without a structured way to compare it against competitors, you’re flying blind. This is where benchmarking comes in—a critical tool for product managers looking to make informed decisions, refine strategies, and maintain a competitive edge.
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Ethical and Legal Boundaries in Competitive Intelligence
Competitive intelligence is not about spying on your competitors or attempting to steal their secrets. Instead, it’s about gathering information that’s already out there—through public sources like press releases, industry reports, and even social media. As Warren Buffet once said, “If you can’t get it ethically, don’t get it at all.” Always rely on reputable…
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Navigating Business with a Compass and Map
Running a business without competitive intelligence is like sailing without a map—something even Captain Nemo wouldn’t risk. Ignoring market research is like sailing without a compass—something even Jack Sparrow wouldn’t dare to do.
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Practical Tips for Effective Competitive Intelligence
The ability to navigate the competitive landscape is crucial for business success. Companies must broaden their competitive analysis beyond direct rivals, considering indirect competitors and alternative solutions. Effective competitive intelligence can be gathered affordably through customer feedback and social media. Proactive strategy development based on insights is key to maintaining relevance and achieving growth.
Florin Branici 