Tag: competitive intelligence
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The Competitors You’re Not Watching
Most companies track competitors that look like them. That’s comfortable and usually wrong. The real threat tends to come from businesses that don’t match your category, your metrics, or your mental model.
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The Competitor Profile: Still One of the Most Useful Things You’re Not Updating
Competitor profiles aren’t just for the strategy team or a once-a-year slide deck. When done well, they help product managers, marketers, and founders stay focused in fast-moving markets. This post breaks down what a useful profile actually includes, who should care, and how to keep it relevant — without turning it into a 40-page PDF…
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When Competitive Intelligence Meets AI: Beyond the Buzzwords
It’s hard these days to avoid the AI hype. Everyone is promising “AI-powered everything,” from marketing tools to coffee machines, from predictive tools to smart assistants. So I was curious to see what’s the “AI-powered CI” situation. After some research, I found some very interesting real-world applications that go beyond the usual “AI will replace…
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How to Integrate Pricing Intelligence in CI Systems
Pricing intelligence is a vital component of a CI system. It involves the process of gathering, analyzing, and applying data about competitor pricing strategies to inform your own business decisions. For product managers and entrepreneurs, tracking competitor prices can provide essential insights into how the market perceives value, what consumers are willing to pay, and…
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How to Set Up a Competitive Intelligence (CI) System
A Competitive Intelligence (CI) system allows businesses to gather and analyze competitive and market data to make informed decisions. It emphasizes setting clear objectives, identifying key competitors and sources, using appropriate tools, and establishing effective workflows. Continuous evaluation and improvement of the CI system lead to smarter business strategies and proactive market adaptation.
Florin Branici 