Tag: competitive analysis
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The Competitor Profile: Still One of the Most Useful Things You’re Not Updating
Competitor profiles aren’t just for the strategy team or a once-a-year slide deck. When done well, they help product managers, marketers, and founders stay focused in fast-moving markets. This post breaks down what a useful profile actually includes, who should care, and how to keep it relevant — without turning it into a 40-page PDF…
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When Competitive Intelligence Meets AI: Beyond the Buzzwords
It’s hard these days to avoid the AI hype. Everyone is promising “AI-powered everything,” from marketing tools to coffee machines, from predictive tools to smart assistants. So I was curious to see what’s the “AI-powered CI” situation. After some research, I found some very interesting real-world applications that go beyond the usual “AI will replace…
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Reverse Engineering Competitor Strategies with the Handicap Principle
In nature and human culture, the handicap principle manifests in ways that highlight strength and endurance. In business, companies often make expensive strategic moves not just for immediate gains, but to establish themselves as market leaders. By understanding these costly signals, businesses can leverage competitive intelligence to identify opportunities to outperform competitors without needing to…
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How to Set Up a Competitive Intelligence (CI) System
A Competitive Intelligence (CI) system allows businesses to gather and analyze competitive and market data to make informed decisions. It emphasizes setting clear objectives, identifying key competitors and sources, using appropriate tools, and establishing effective workflows. Continuous evaluation and improvement of the CI system lead to smarter business strategies and proactive market adaptation.
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How to Benchmark Against Competitors Effectively
You might believe your product is the best in the market, but without a structured way to compare it against competitors, you’re flying blind. This is where benchmarking comes in—a critical tool for product managers looking to make informed decisions, refine strategies, and maintain a competitive edge.
Florin Branici 