Category: #Competition
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Reverse Engineering Competitor Strategies with the Handicap Principle
In nature and human culture, the handicap principle manifests in ways that highlight strength and endurance. In business, companies often make expensive strategic moves not just for immediate gains, but to establish themselves as market leaders. By understanding these costly signals, businesses can leverage competitive intelligence to identify opportunities to outperform competitors without needing to…
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How to Set Up a Competitive Intelligence (CI) System
A Competitive Intelligence (CI) system allows businesses to gather and analyze competitive and market data to make informed decisions. It emphasizes setting clear objectives, identifying key competitors and sources, using appropriate tools, and establishing effective workflows. Continuous evaluation and improvement of the CI system lead to smarter business strategies and proactive market adaptation.
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How to Benchmark Against Competitors Effectively
You might believe your product is the best in the market, but without a structured way to compare it against competitors, you’re flying blind. This is where benchmarking comes in—a critical tool for product managers looking to make informed decisions, refine strategies, and maintain a competitive edge.
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Ethical and Legal Boundaries in Competitive Intelligence
Competitive intelligence is not about spying on your competitors or attempting to steal their secrets. Instead, it’s about gathering information that’s already out there—through public sources like press releases, industry reports, and even social media. As Warren Buffet once said, “If you can’t get it ethically, don’t get it at all.” Always rely on reputable…
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Navigating Business with a Compass and Map
Running a business without competitive intelligence is like sailing without a map—something even Captain Nemo wouldn’t risk. Ignoring market research is like sailing without a compass—something even Jack Sparrow wouldn’t dare to do.
Florin Branici 