Execution
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Great Artists Ship
Building the product is only part of the job. What really matters is how it enters the world: who sees it first, how it’s explained, and what you learn once people start using it.
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On Setting Expectations
Most frustration doesn’t come from mistakes or bad intent. It comes from expectations that were never made explicit. When assumptions take over, timing slips, trust erodes, and friction builds quietly.
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The Lost Art of Finishing
Starting is easy. Finishing takes rhythm, focus, and a bit of stubbornness. It’s less about stopping and more about freeing up space to start again.
Florin Branici 