#Fieldcraft
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The Plan Is Not the Strategy
A marketing plan and a marketing strategy are not the same thing. One is a calendar. The other is a choice. Most businesses only ever build one of them and spend the rest of the year wondering why all that activity isn’t moving the needle.
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Leading by Example, By Accident
This is a short confession about how “leading by example” actually looks: telling your kid to put the phone down while you’re refreshing yours, answering emails at 23:07 while insisting nobody has to, and then pretending culture comes from values instead of habits.
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On Careers: Maps, Not Ladders
Most careers make sense only after the fact. While you’re living them, they’re navigated one choice at a time.
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On Setting Expectations
Most frustration doesn’t come from mistakes or bad intent. It comes from expectations that were never made explicit. When assumptions take over, timing slips, trust erodes, and friction builds quietly.
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Things You’ll Definitely Fix Next Year
Next year, you’ll fix all the things you didn’t quite get to this year. Probably not in January.
Florin Branici 