#Fieldcraft
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The Lost Art of Finishing
Starting is easy. Finishing takes rhythm, focus, and a bit of stubbornness. It’s less about stopping and more about freeing up space to start again.
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Scaling Customer Success
Scaling is about guiding customers through five stages and making each of these stages reliable. A good first encounter leads to activation. Activation builds repetition. Repetition grows loyalty. Loyalty fuels referral. It looks like momentum, but it’s really discipline.
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Surveys Tell You Stories. The Field Tells You the Truth.
Surveys tell you stories. Fieldwork tells you the truth. Product managers need both, especially if they want to bridge the gap between what customers say and what they actually do.
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Inbox FOMO and the Art of Doing Nothing
You’re offline but still checking. Not for fun, just in case. Just in case you missed something. Just in case someone needs you. Just in case it matters.
Florin Branici 