About

This is my corner of the Internet

It’s a personal page. It’s a blog. It’s about the work behind the work: how we actually build, decide, and move things forward when the playbooks and slogans fall apart. The part nobody teaches, but everyone ends up learning the hard way.

Here I write about the real mechanics of operating: clarity, product decisions, competitive signals, systems that hold teams together, and the occasional life detour to keep things honest. No grand theories. No performative wisdom. Just the practical thinking that makes work make sense.

What You’ll Find Here

#Fieldcraft

The everyday mechanics of operating well: clarity, execution discipline, decision flow, and the habits that keep teams moving.

#Product

The craft behind building things that matter: problem sense, trade-offs, priorities, and the judgment calls that shape real products.

#Edge

Competitive intelligence without the corporate gloss: signals, behavior, patterns, and the subtle moves that reveal intent long before the market reacts.

#Systems

The underlying structures that drive work: loops, incentives, constraints, and the quiet forces that shape outcomes.

#HeavyMetal

The personal lane: the occasional detour that keeps everything human and slightly louder than necessary.

#Miscellaneous

Observations, leftovers, side quests, and the pieces that refuse to belong to a category.

Start Here

If you’re new, a few posts readers liked most:

Why Competitive Analysis is Essential for Product Managers: product teams need competitive context, not for slides, but to avoid bad bets and see the terrain they’re actually building into.
Scaling Customer Success: a look at what scaling really is. A reliable progression through five stages where discipline, not growth hacks, creates momentum.
The Name We Tried to Kill (and Why It Won): grounded brand/naming judgment.
Mind the (discipline) gap!: consistency beats brainstorms.
How to Set Up a Competitive Intelligence (CI) System: a practical, non-fluffy setup guide.

Why I Write

I’ve spent more than twenty years in product, growth, and digital work. Along the way, I learned that most lessons worth keeping don’t make it into the slide decks, they come from what happens after: the follow-through, the small choices, the habits that stick.

I write here because sharing is the best way I know to keep those lessons alive. Writing makes me notice more, remember better, and pass along what might help someone else at the right time.

I also believe in reading as fuel. Many posts here close with a book or an article worth exploring, because good ideas rarely start with us, they start with what we’ve absorbed, tested, and decided to share.

Although I would like you to visit this page often, there is another way to stay in touch. If this sounds useful, subscribe below. One post per week, no spam, no fluff, just Fieldcraft.