founders

• Competing Where the Leader Can’t Follow

  

  Most markets have one leader and many followers, and the leader gets to define what everyone competes on. Match them point for point and you lose slowly. The durable alternative is narrower than most strategy advice admits, and it usually means choosing to stay smaller on purpose.

  Read more: Competing Where the Leader Can’t Follow

  fl0rinb

  June 17, 2026

  #Competition

  business strategy, competitive advantage, founders, small business